Target Market Strategy Essay Example | Topics and Well Written Essays - 1000 words - 1

Target Market Strategy - Essay ExampleIts truly going to be betrized blank space or slippers in everyones foots. The microcomputer chips attached to these situation or slippers can automatically measure ones walk-distances, count his footsteps, measure his blood-pressure in foots, compute the speed of a sportsman etc. E-Walker will attract indoor players like badminton and tennis because it can electronically track ones footsteps and outdoor players like play and football due to that it can help players boost up their sports-ability through the digitized system it has been attached with.E-Walker would offer its products to both sports and footwear suppliers. Sports shoes and other shoes and slippers will be designed and developed differently, and therefore, it will be more economical for the company to use different supply chains to commercialise them. Sports shoes will be supplied to sports suppliers. Other shoes and slippers will be supplied to general footwear suppliers. STP strategy to enter the markets and barrier to itSegmentation strategy of E-WalkerAs Bygrave and Zacharakis (2010, p.170) noted, segmentation is a companys basic marketing dimension for setting the strategic framework and is the key to marketing process of identifying the right customers of the company as well. For effective marketing, it should segment its market by breaking down the total market into sub-groups like geographical, demographic, psychographic and behavioral etc (Lancaster and Reynolds, 2001, p. 68).