Change On Food Production Environmental Sciences Essay

Agribusiness is extremely dependent on specific clime conditions. Moderate heating and appropriate C dioxide in the ambiance may assist workss to turn faster. But more terrible clime alteration such as planetary heating, inundations, drouth, and hail may cut down outputs. Harmonizing the study, from 1981 to 1990, the mean planetary temperature has increased 0.48 A °C than 100 old ages ago. If nursery gas emanations continue the heating will besides go on, with temperatures projected to increase by 1.4 A °C to 5.8 A °C between 1990 and 2100. ( Richardson et al. 2011 ) Increases in temperature and C dioxide ( CO2 ) can be good for some harvests in some topographic points. But to recognize these benefits, food degrees, dirt wet, H2O handiness, and other conditions must besides be met. Higher Carbon dioxide degrees can increase outputs. The outputs for some harvests, like wheat and soya beans, could increase by 30 % or more under a doubling of CO2 concentrations. The outputs for ot her harvests, such as maize, exhibit a much smaller response ( less than 10 % addition ) . However, some factors may antagonize these possible additions in output. For illustration, if temperature exceeds a harvest ‘s optimum degree or if sufficient H2O and foods are non available, output additions may be reduced or reversed. Crops grown in the United States are critical for the nutrient supply here and around the universe. U.S. exports supply more than 30 % of all wheat, maize, and rice on the planetary market. Changes in temperature, sum of C dioxide ( CO2 ) , and the frequence and strength of extreme conditions could hold important impacts on harvest outputs. Warmer temperatures may do many harvests grow more rapidly, but warmer temperatures could besides cut down outputs. Crops tend to turn faster in warmer conditions. However, for some harvests ( such as grains ) , faster growing reduces the sum of clip that seeds have to turn and maturate. This can cut down outputs ( i.e. , the sum of harvest produced from a given sum of land ) . ( EPA 2012 ) All the job demand to hold fast and effectual ways to be solve good. In the text will speak other state utilize what solution to diminish the harm and to protect the harvest. Global heating has a serious impact on agricultural production, harmonizing to the Consultative Group on International Agricultural Research ( CGIAR ) research study pointed out the exposure of agribusiness to climate warming public presentation of ingestion in the universe ‘s largest of several major assortments of grain, wheat, cereal, maize and rice are peculiarly sensitive to high temperature, decreased production will do nutrient deficits. ( CGIAR 2012 ) World Agro forestry Centre main ecologist Dr. Lewis aˆ? Will Carter study pointed out that the impact of clime alteration on agribusiness in developing states, for illustration, China ‘s agricultural production, the chief harvests are rice, wheat and maize, warming irrigated and rain-fed spring wheat production decreased by 17.7 % and 31.4 % , severally, the mean maize production will cut 3 % -7 % ; ( Chiras 2012 ) warming will speed up microbic decomposition of dirt organic affair, ensuing in the diminution of d irt birthrate, execution of the pesticide will increase and widen the harvest turning season, so that non merely increase agricultural costs, and affect the safety of the nutrient. ( Cline 2007 ) Solution: straw engineering is a stimulation of dirt birthrate, non merely put an terminal to the air pollution caused by straw combustion, and flesh outing output good to assist better its agricultural production. Warming chiefly due to the atmospheric concentrations of nursery gases ( CO2, CH4, and N2O ) concentration increased CO2 is the chief nursery gas, straw as a bearer stuff, energy and foods, is a valuable natural resource, straw is the straw is non straight feed straight or accretion composting installations into the dirt in a manner, the usage of straw engineering can better dirt belongingss, accelerated adobe ripening and better dirt birthrate by impacting dirt microbic biomass and microbic communities, and alterations in dirt physical and chemical belongingss, such as the many ways to increase the strength of dirt respiration, thereby increasing dirt C dioxide emanations, and can direct compensation the ingestion possible birthrate of the dirt, the biological rhythm acce lerated dirt stuff to advance the growing of good micro-organisms in the dirt better alimentary supply conditions to advance the addition of dirt organic affair and N, P, K and other content, better dirt wet keeping capacity, hiking harvest opposition. On the other manus, the mechanisation of straw including straw chopper compiled force per unit area to field a assortment of signifiers, the whole rod characteristic is convenient, fast, low-cost and big country of aˆâ€ ¹aˆâ€ ¹soil birthrate advantage ; it has been one of the more mature engineerings. ( Meng et al. 2008 ) After 1760s Industrial Revolution, release more C dioxide, ensuing in runing snow to do more inundations and influence nutrient production. For illustration Yangtze river is the highest frequence of inundations in China, one of the infestation of serious natural catastrophes, ( Wanfang Data 2012 ) so for work outing the job there are two ways, cut downing C footmark and concept dike in the Crop-growing countries, use the reservoir to command inundation. ( Luo 2002 ) So for cut downing C footmark, first is China authorities encourage mills to emission gas after Purification of C dioxide, second is authorities investing research new energy. If C footmark can cut down success, may non hold excessively many inundations and nutrient production will increase. For forestalling to cut down nutrient production from inundations, China authorities built Three Gorges Project from 1994 for protect the center and lower ranges of the Yangtze River, although Three Gorges Project has Flood control, p ower coevals and transportation, including inundation control, are considered the nucleus benefits of the Three Gorges Project. So make certain protect Crop-growing countries. ( Baidu 2012 ) When the clime alteration, it besides make the drouth Frequent happening, a batch of Crop-growing countries nutrient production sudden cut down, people can increase nutrient production for work outing the job, and there is a scientist did really good in this, he created a new sort of rice, Yuan Longping, Studied of intercrossed rice engineering from 1964, three lines back uping in 1973, bred the first intercrossed rice South High Yielding Combinations first-class No. 2 in 1974, developed in 1975, the success of intercrossed rice cultivation engineering for the big graduated table intercrossed rice laid the foundation. iZhuang 2008i?†° For increasing nutrient production we need to advance the cultivation of Yuan Longping â€Å" intercrossed rice † . Yuan Longping went to eight states recent old ages including the Philippines, the United States, Japan, France, Britain, Italy, Egypt, Australia, has been invited to give talks, Teach techniques, take part in academic conferenc es or proficient cooperation and research international academic activities 19 times. Hybrid rice go to the universe, the United States, Japan, the Philippines, Brazil, Argentina and more than 100 states have introduced intercrossed rice and we need do better. ( CCTV News 2012i?†° Internationally, the effects of clime alteration on agribusiness and nutrient production are likely to be similar to those seen in the United States and China. The effects of clime alteration besides necessitate to be considered along with other germinating factors that affect agricultural production, such as alterations in agriculture patterns and engineering. As the reader understanding from the text, some solutions and make ways are from experts, but non all of the famers have high instruction and high accomplishment to salvage the low nutrient production because of clime alteration. Many husbandmans because there was n't adequate agricultural cognition lead to cut down the figure of harvest production. Such as China, Farmers mean instruction by deficiency of fixed figure of twelvemonth 7 old ages. In about 490 million rural labour force, the primary school civilization grade and illiteracy semiliterate histories for 40.31 % , the junior in-between school civilization grade of 48. 01 % , high school civilization grade of 9.7 % , proficient secondary school civilization degree 2 % , above college civilization degree accounted for merely 0.52 % . ( Dong et al. 2006 ) If can non better the instruction quality of famers that will effects the agribusiness development. These phenomena get the attending of the authorities. A batch of local agribusiness agency has begun to action, they launch a preparation class Teach husbandmans better cultivation of nutrient, and besides reply famer ‘s inquiry about works the harvest. The agribusiness agency besides distribution of free engineering books to husbandmans about pollution-free veggies cultivation and the quality and safety of agribusiness merchandises. Through the preparation, better the husbandmans ‘ scientific discipline and engineering quality, developing they rely on scientific discipline and engineering to increase nutrient production. The authorities besides hope famers use their new cognition to make the new assortments can turn up in the different clime, and get the better of the terrible environment alteration to do nutrient production jobs to minimum. ( HNXNC 2012 )

Free Essays on Frank Herberts World Of Dune

â€Å"A beginning is a very delicate time. Know then that it is the year 10191. The known universe is ruled by the Padishah Emperor Shaddam IV, my father. In this time, the most precious substance in the universe is the spice melange. The spice extends life, the spice expands consciousness, the spice is vital to space travel. The Spacing Guild and its navigators, who the spice has mutated over four thousand years, use the orange spice gas which gives them the ability to fold space. That is travel to any part of the universe without moving. Oh yes, I forgot to tell you, the spice exists on only one planet in the entire universe : a desolate, dry planet with vast deserts. Hidden away within the rocks of these deserts are a people known as Fremen who have long held a prophecy, that a man would come, a messiah, who would lead them to true freedom. The planet is Arrakis, also known as... DUNE.† (Dune by Frank Herbert) This starts the beginning to one of the most memorable worlds in Science Fiction. Arrakis or Dune is the creation of SF author Frank Herbert. It is a world and universe full of complex cultures, histories and interactions. This world belongs in the same class as Larry Niven’s Ringworld. Isaac Asimov’s Foundation, Philip Jose Farmer’s Riverworld and many others. Mr. Herbert created a world inhabited with complex characters and ideas as well. He explores Arrakis through several books in a connected series. The exploration of this world begins with the author. Frank Herbert was born and lived throughout the Pacific states during his life time. He had several jobs in his life, but was primarily a journalist and photographer. Most of his knowledge was self-acquired in subjects like geology, marine biology and many others. His knowledge found its way into many of his books and stores. Mr. Herbert had a prolific writing career that ended in 1986 upon his death. Though he wrote many other books, the Dune books were his most ... Free Essays on Frank Herbert's World Of Dune Free Essays on Frank Herbert's World Of Dune â€Å"A beginning is a very delicate time. Know then that it is the year 10191. The known universe is ruled by the Padishah Emperor Shaddam IV, my father. In this time, the most precious substance in the universe is the spice melange. The spice extends life, the spice expands consciousness, the spice is vital to space travel. The Spacing Guild and its navigators, who the spice has mutated over four thousand years, use the orange spice gas which gives them the ability to fold space. That is travel to any part of the universe without moving. Oh yes, I forgot to tell you, the spice exists on only one planet in the entire universe : a desolate, dry planet with vast deserts. Hidden away within the rocks of these deserts are a people known as Fremen who have long held a prophecy, that a man would come, a messiah, who would lead them to true freedom. The planet is Arrakis, also known as... DUNE.† (Dune by Frank Herbert) This starts the beginning to one of the most memorable worlds in Science Fiction. Arrakis or Dune is the creation of SF author Frank Herbert. It is a world and universe full of complex cultures, histories and interactions. This world belongs in the same class as Larry Niven’s Ringworld. Isaac Asimov’s Foundation, Philip Jose Farmer’s Riverworld and many others. Mr. Herbert created a world inhabited with complex characters and ideas as well. He explores Arrakis through several books in a connected series. The exploration of this world begins with the author. Frank Herbert was born and lived throughout the Pacific states during his life time. He had several jobs in his life, but was primarily a journalist and photographer. Most of his knowledge was self-acquired in subjects like geology, marine biology and many others. His knowledge found its way into many of his books and stores. Mr. Herbert had a prolific writing career that ended in 1986 upon his death. Though he wrote many other books, the Dune books were his most ...

International Marketplace essays

International Marketplace essays The Everyday Effects of the International Marketplace American is increasingly connected to the rest of theworld as a global economy becomes more important. We participate in the international marketplace both as providers of goods and as consumers. How we buy and sell affects us both in terms of what goods we can choose from, but also what jobs are available, and what kinds of industries will come to dominate our economy. One of the most important changes in recent years in our place in the global economy is the dropping of trade barriers with such political moves as the approval of the North American Free Trade Agreement (NAFTA). This has had an impact on our economy which has filtered down to the everyday lives of our people, both as workers and as consumers. On the one hand, NAFTA has been good in that it has caused the dropping of tariffs by Mexico and Canada, making U. S. goods more affordable in those countries. This has helped to stimulate some areas of the American economy by opening up new markets to sell our products abroad. In urging the passage of NAFTA, the Clinton Administration publications said that NAFTA would increase high wage jobs, boost U.S. growth, and expand the base from which U.S. firms and workers could compete in a world-wide market. It predicted job gains of approximately a million due to increased Mexican exports, and suggested that by 1995 there would be approximately 200,000 more high wage jobs created due to the opening of free markets. The industries most expected to benefit were those dealing in computer technology, machine tools, aerospace equipment, telecommunications equipment, electronics, and medical devices all areas where wages were already 12 per cent higher than the national average (Expanding (1993), 3-5). Such growth in jobs would have an effect on the workers and their communities, giving a boost to both individual wealth and the community itself. These benefits spread outward...

The Best Content Marketing Checklist To Make You More Successful

The Best Content Marketing Checklist To Make You More Successful We’re firm believers in the power of checklists. They’re essential for ensuring your work is efficient and effective. Nearly any task can be broken down into a logical list of steps. Following those steps makes sure projects are done right the first time, every time. That’s why we’ve created this extensive  content marketing checklist. Its made up of several smaller lists of basic steps for a variety of content marketing areas. Whether you’re a writer, designer, or project manager, there’s something useful for you here. You can download these  checklists in one editable Word doc within this post. Weve also included a template to create your own project checklist (plus five bonus checklists). The Best #ContentMarketing Checklist To Make You More Successful Table of Contents Content Marketing Project Management Checklist Keyword Research Checklist Blog Post Writing Checklist Proofreading And Copyediting Checklist Social Media Campaign Planning Checklist Email Marketing Checklist SEO Checklist Image Design Checklist Landing Page Checklist Video Marketing Checklist Podcasting Checklist Why Should You  Use Checklists For Content Marketing? There are three key benefits for following this checklist: Organize your workflow.  It’s easy to waste time wondering where to start projects. It’s even easier to succeed when you know exactly what to do. Ensure projects are thoroughly completed.  How many times have you kicked yourself because you missed a minor detail on a piece of content? Checklists help prevent common maladies like typos, missing details, factual inaccuracies, and more. Be more efficient and effective.  You’re busy. That means you need to make the most of your limited time. Checklists help you get more done faster by making it clear what needs to be done. Don’t simply take our word for it, though. Atul Gawande, author of The Checklist Manifesto, says: Good checklists †¦ are precise. They are efficient, to the point, and easy to use even in the most difficult situations. They do not try to spell out everythinga checklist cannot fly a plane. Instead, they provide reminders of only the most critical and important stepsthe ones that even the highly skilled professional using them could miss. Good checklists are, above all, practical. We couldn’t put it better ourselves (obviously, which is why we borrowed this quote). This video explains this point in much more detail: Back To Table Of Contents Content Marketing Project Management Checklist [   ] Define your objective. You need to set a goal before starting any project. It should also be clear which greater business objectives your content marketing project is working toward. [   ] Select channels, tactics, and strategies.  Nail these down before you start. [   ] Have deadlines been set? Deadlines are key for ensuring projects get shipped. They’re also useful for limiting scope creep. Determine how long each step in your project should reasonably take to complete. [   ] Are budgets set?  It’s important to know how much money you can spend on your project. This is true whether you’re working at an agency or in-house. If you need more cash, negotiate what you can get with whomever holds the purse strings in your organization. [   ] Delegate tasks to appropriate team members. Make sure you have the right team members ready to work on your project. Eliminate excess roles so those team members can be more effective elsewhere. [   ] Outline project completion steps.  Document each step required to complete your project. This essentially entails creating a unique, project-specific checklist of your own. [   ] Establish success metrics.  Planning is meaningless without successful execution. What will it take to consider your project successful? Determine what you’ll measure to gauge performance. [   ] Set dates for check-in meetings. It’s important to schedule times to discuss project progress. These meetings don’t need to be long. You simply need to maintain open communication to ensure you will reach your deadline. Check out this content marketing project management checklist!Back To Table Of Contents Keyword Research Checklist [   ] Create a keyword spreadsheet.  Spreadsheets are immensely helpful for keeping keyword data organized. [   ] Gather keyword search volumes.  There are a number of keyword research tools available to complete this step. The Google Keyword Planner is a free, must-use option. Here are some others to explore: SERPs Keyword Research Database (free) Keyword.io (free) Ubersuggest (free) Moz Keyword Explorer (limited free version / paid) Keyword Studio (paid) [   ] Analyze keyword difficulty.  It’s important to choose keywords you can reasonably expect to rank on. Here are three tools to consider using for this process: SEMRush  (limited free version / paid) Moz  (limited free version / paid) CanIRank  (free / paid) [   ] Understand keyword search intent.  Know what the intention is behind your keyword. Are they looking to make a purchase, doing research, or looking for information? [   ] Identify LSI keywords and long-tail keyword variations. [   ] Verify your keyword is relevant to your audience. High search engine rankings are meaningless if you’re publishing the wrong content. Make sure your chosen keyword fits within your niche and is relevant to your readers. [   ] Cross-reference keyword data with multiple tools. It’s always a good idea to use multiple tools for keyword research. This allows you to gather data from more than one source, providing a broader picture around your chosen keyword set. [   ] Make sure you’re not already targeting your selected keyword. It’s possible you may already rank for your chosen keyword without knowing it. This is where using an SEO platform like Moz, Raven Tools, or a dedicated rank tracking tool can be useful. [   ] Complete competitive research. Ask these questions: Are your competitors ranking on this keyword? Are there closely related keywords they’re targeting instead? Are there keywords you  can rank on that your  competition is neglecting? Check out this keyword research checklist!Back To Table Of Contents Blog Post Writing Checklist [   ] Select your topic.  Depending on your ideation process, this step may come before or after doing keyword research. [   ] Define your angle.  What unique perspective can you bring to your topic? [   ] Complete keyword research.  Keyword research is not dead. It’s an important step for ensuring readers can find your blog post. That’s why it bears repeating here. [   ] Complete competitive analysis.  Read other blog posts on your topic. Make note of what information they include. Determine how your post can add more value. This may mean incorporating new information or content types (video, infographics, etc.) missing from existing posts. [   ] Research your topic.  If you know your topic well, it’s important to do proper research. This helps prevent missing details and committing factual errors. It will also help establish you as an authority on your topic. [   ] Write your outline.  This is an important step for organizing your thoughts. Highlight the main points your post will cover. Then, determine your subheadings and sub-points. It’s much easier to finish a blog post when you know exactly what you’ll write first. This will save you time in the long run and make sure you hit your deadline. [   ] Write a strong headline.  Write 20 to 25 different options. Use our Headline Analyzer to choose the best one. [   ] Include a hook in your intro.  If your introduction isn’t immediately compelling, rewrite it. [   ] Write blog post body content. [   ] Include image direction and copy notes.  Determine where your graphics will be placed. Then, include brief summaries for each image that your designer can follow. These should include a headline, all copy, and a general idea of what it should look like. This makes life easier for your designer by removing guesswork. [   ] Place images and videos.  Make sure all images and videos are properly placed. This means ensuring they’re located in the right places and with the correct dimensions. If any are missing, add them in. [   ] Write corresponding social messages.  You’ll need social media content to promote your blog post, right? It’s often easiest to write these messages while the information is fresh in your mind. [   ] Proofread.  Catch your own errors before readers do. Look through everything yourself. Then, have another team member review your writing. Check out this blog post writing checklist!Back To Table Of Contents Proofreading And Copyediting Checklist [   ] Eliminate spelling and grammatical errors.  Your copy needs to be air-tight. Use an app like Grammarly or Hemingway to help with this process. [   ] Is this post better than any other on this topic?  This is somewhat subjective, sure. However, check to ensure your content is more comprehensive (or at least differentiated) from existing content from your competitors. [   ] Does this post introduce new information about your topic? Unique content is important both for providing actual value to readers. It’s also important for SEO. [   ] Are all sentences clear and easily readable? Writing can be grammatically correct without being easy to read. [   ] Is any key information missing?  Make sure no information needed to understand your topic is missing. Check to confirm all key details that need be mentioned. Cross-reference your post with others on the web to find potential gaps in your content. [   ] Implement correct formatting. Determine whether all formatting is consistent with your company or blog’s style standards. Also, check for the following: Do all bulleted and numbered lists appear correctly? Are images the correct size? Are paragraphs evenly spaced? [   ] Check graphics for spelling errors.  Image copy errors are easy to miss. Unfortunately, they’re also more difficult to fix than simply editing text in your blog CMS. It’s better to get this right before your posts publish. [   ] Does your post â€Å"show† and not just â€Å"tell†? Rather than simply telling your reader what your topic is about, show them. If your post doesn’t do this, it may not be as compelling as it could be. [   ] Is the copy consistent with your style standards? Whether you use AP style or your own style guide, it’s important that all text be consistent. This helps convey a clean and professional appearance. [   ] Are all your claims factually accurate?  Verify any information you’re unsure about. Publishing incorrect information can hurt your reputation. Worse, it could even get you in legal trouble. Check out this proofreading and copyediting checklist!Back To Table Of Contents Social Media Campaign Planning Checklist [   ] Does your campaign have a clear purpose?  Your campaign should have a clear aim in mind. Establish an objective (increasing followers, driving leads, raising brand awareness, etc.). [   ] Do you have social content prepared for (at least) the next two weeks?  Not all social media content should be pre-planned. However, it makes life much easier to have your core messaging scheduled in advance. This is especially true when managing multiple networks. Two weeks is generally a good amount of time to keep your calendar full. [   ] Have metrics and goals been determined?  If you’re planning a campaign, it’s important to determine which metrics you’ll use to gauge your success. [   ] Are all messages appropriate?  Brands get themselves in trouble due to offensive or inappropriate content far too often. Don’t be one of them. Before scheduling a campaign, review all messages to confirm there’s nothing offensive or culturally insensitive included. [   ] Does your campaign include content across all appropriate social networks that you’re on? [   ] Does your campaign incorporate strong images?  According to Hubspot, â€Å"colored visuals increase people's willingness to read a piece of content by 80%.† Keep this in mind when creating your social campaign content. Not every post may need images. However, it’s important to include a mix of images where possible and appropriate. [   ] Are hashtags present where necessary?  If you’re working on a campaign, consider creating a custom hashtag to tie all your posts together. If you’re tweeting about something timely or topical, do some hashtag research to see if there are any you can leverage for more exposure. [   ] Have you responded to all incoming social messages?  Make this part of your daily routine. If you’re tasked with managing social media full-time, consider upping that to an hourly check. Check out this social media campaign planning checklist!Back To Table Of Contents Email Marketing Checklist [   ] Have you written a strong subject line?  Follow our tips to write a compelling subject line that will get your recipients to click. [   ] Write copy and include all images. [   ] Do all links work in your email content?  Click each one prior to delivering your email. [   ] Has your email copy been proofread?  You can’t take back an email once it has been sent. Catch typos before you hit send. [   ] Is the value of your email clear to the reader? The recipients of your email want to know what’s in it for them. Ensure your subject line and body content convey a clear benefit to your audience. [   ] Is there a clear call to action?  If your email is intended to drive a desired action (reading an article, clicking a link, etc.), double-check that you have a strong call to action. [   ] Have you removed all default template content?  Many major email marketing platforms feature templates that include placeholder content. Nothing looks more unprofessional than seeing this unedited template text in an actual email. Make sure it’s gone. [   ] Are analytics set up correctly?  Most email platforms handle analytics well with minimal work required on your end. However, you may also want to ensure Google Analytics is properly configured to measure inbound traffic from your email newsletter. [   ] Is your list properly segmented?  If your list is segmented based on interests, demographics, or specified user requests, make sure you’re only sending emails to the right audience. [   ] Are you in compliance with CASL?  Canada’s Anti-Spam Law (CASL)  makes it illegal in that country to automatically check opt-in boxes to receive marketing emails. Avoid legal troubles by making sure your opt-in boxes default to being unchecked. [   ] Does your email direct to a quality landing or destination page?  Referring email recipients to an irrelevant or poor quality page can kill conversion rates from email marketing. Double-check that all links not only work, but send visitors to attractive-looking pages that are directly related to the content in your email. [   ] Is your email mobile-optimized?  Most major email platforms allow you to create mobile-friendly email newsletters. However, it’s a good idea to confirm that your emails look as good on phones and tablets as they do on desktop computers. [   ] Is your email scheduled for delivery at an optimal time? Check out this email marketing checklist!Back To Table Of Contents SEO Checklist [   ] Is your primary keyword in your URL, headline, H1 tag, title tag, meta description, and body content?  Don’t go overboard with keyword optimization. Simply include it within each of these areas. [   ] Are internal links to other posts and pages on your site included?  These help readers find more valuable information, in addition to helping search engines understand the relationships between your site or blog’s posts and pages. [   ] Have you written a strong title tag? A quality title tag: Is 70 characters or less. Is well-written and compelling to readers. Includes your primary keyword to let search engines know what your content is about. [   ] Have you specified a strong meta description?  If you don’t specify a meta description, search engines will generate a snippet of text pulled from your on-page content. However, writing your own gives you more control over how your pages appear in search results. Take the time to write one that summarizes your content and gives readers a compelling reason to click. [   ] Are there any broken links in your content?  Broken links create a poor user experience. They’re not great for SEO, either. Double-check your links before publishing your content. [   ] Is your content high quality?  Again, quality is subjective. There are some objective factors to consider though. These include: Is your text long enough? 300 words is considered the minimum for blog posts (although there are certainly exceptions). Aim to include as much content as is necessary to provide users with all the information they need on your topic. Does it include quality graphics, videos, and other visual elements? Does it explain its points as well, or better than, all other content  on this topic? [   ] Does your page load quickly?  Use Google’s PageSpeed Insights tool to confirm. [   ] Do all images include optimized alt-tags and file names?  If your image file names look something like 887ad0u9.jpg, take the time to rename them. Use descriptive keywords for file names, and up to 15 words worth of differentiated descriptive text for your alt-tags. Check out this search engine optimization checklist!Back To Table Of Contents Image Design Checklist [   ] Has all copy for your image been written?  If an image will include text, it’s best to have that copy written before beginning design. [   ] Proofread image copy. Never let an image get published with a typo. Review your image copy first. [   ] Has image direction been outlined?  If you’re creating a blog post or social media campaign, specify the direction for each graphic prior to beginning design. This helps keep the writer and the designer both on the same page. [   ] Design graphics. [   ] Have all brand  standards been met? Check that your image meets all visual branding guidelines for your brand or company. [   ] If creating multiple images for a campaign or blog post, do they all align visually?  Unless you have an intentional reason not to, keep your visual style consistent. [   ] Check image file size. If file sizes are too large, they may cause your web pages to load slowly. [   ] Is all text clearly readable?  Designs should avoid obscuring the ability to read on-image text. [   ] Is your resolution correct?  Here are some basic guidelines to abide by: 72 dpi for the web. 300 dpi for print. [   ] Are your dimensions correct?  All images should be the correct size for where they will be placed. For web images, never use your CMS to resize images- simply upload them at the correct size. Check out this content marketing image design checklist!Back To Table Of Contents Landing Page Checklist [   ] Write a clear outline. Do this before writing any actual landing page copy. This will help ensure your copy follows a logical sense of flow from start to finish. [   ] Write a strong headline.  Write 20 to 25 options and pick the best one (the same as you would with a blog post). [   ] Write landing page copy. [   ] Include a strong call-to-action. [   ] Create graphics. [   ] Design landing page. Tools like Unbounce and LeadPages make this easy. [   ] Check that branding and style align with your style standards.  This includes checking that color, font, and word choices are consistent with your brand’s style guides. [   ] Proofread. We can’t hammer this point home hard enough. [   ] Is your key selling point clear?  Your headline and/or above-the-fold design elements should clearly convey the purpose of your landing page. If another person can’t determine the point of your landing page quickly, consider making adjustments accordingly. [   ] Focus on benefits (not features). People don’t buy features. They buy the idea that a product or service can fix a problem or fill a need. Review your copy to confirm it conveys benefits more than it describes features. [   ] Do you have a promotion plan in place (PPC, social media posts, email, etc.)? If you’re building a landing page, you probably have a plan to promote it. It’s good to cross your Ts and dot your Is all the same. Double-check that you aren’t missing any opportunities or promotional channels. [   ] Align promotional messaging with your landing page copy.  Review all content promoting your landing page to ensure all messaging is consistent. [   ] Check that forms are easy to complete. If your landing page includes a lead generation form, test to ensure it’s easy to fill out. Difficult or confusing forms can cause conversion rates to plummet. [   ] Establish success metrics. Here are a few to consider: Conversion rate. Number of conversions. Page visits. [   ] Set up an A/B test.  If you’re using a service like LeadPages or Unbounce, setting up an A/B test for your landing pages is easy. Consider testing: Headlines Page layouts Landing page copy Check out this landing page building checklist!Back To Table Of Contents Video Marketing Checklist [   ] Gather equipment.  Make sure you have everything you need before shooting. This includes cameras, mics, props, and anything else you may need. [   ] Define the purpose of your video.  Companies often shoot off-the-cuff videos hoping they’ll â€Å"go viral.† Do better and clearly define your video’s purpose. It could: Demonstrate how to complete a task. Promote a new product. Be entertaining. Whatever you do, be intentional about it. [   ]   Write your script. Then, read it out loud to confirm it sounds clear and will fit within any length requirements. [   ] Identify on-screen personalities.  Line up actors and speakers before shooting. These can be co-workers, guests, or professional actors. [   ] Choose a filming location.  Know where you’ll shoot your video. Confirm you have access to your location. [   ] Check your lighting before shooting. [   ] Shoot video. [   ] Write a strong video title. It should be descriptive, and ideally, include any keywords you may want to rank for on YouTube and in search engines. [   ] Write a strong video description.  You’ll use this on YouTube (or anywhere else you upload your video). [   ] Upload video.  Some options include: YouTube Wistia Facebook Vimeo [   ] Add YouTube annotation links.  These are invaluable for turning YouTube into a traffic driver for your site or blog. [   ] If posting on YouTube, consider adding your video to a relevant playlist. This can help your video get found by users looking for similar content. Check out this video marketing checklist!Back To Table Of Contents Podcasting Checklist [   ] Make sure your mics work. This may seem obvious. However, it’s better to be sure they work before you start recording (especially if you have a guest). [   ] Line up guests and participants. Determine who will be on your podcast (whether that includes yourself, co-workers, or guests). [   ] Establish a topic or theme for your podcast episode.  Keep your podcast from going off-track by defining what it’s about. [   ] Create a loose outline.  You don’t need to script every word. Just create some loose bullet points for what you’ll discuss. If your podcast is in interview format, prepare questions first. [   ] Create intro music.  If you’re not musically inclined, buy stock music. Starting each episode with a familiar tune can help make your podcast more memorable to listeners. [   ] Record! [   ] Edit audio. [   ] Submit your podcast to iTunes and other app stores and directories. This can help listeners more easily find your podcast. [   ] Create a promotion strategy. This simply means creating promotional content to inform your audience about your podcast. It could include: A blog post. Social media posts. A mention in your email newsletter. [   ] Establish a regular posting schedule.  If you’ll be creating a podcast as a series, pick a consistent posting schedule. Using an editorial calendar can help keep you consistent.

Major Trading Partners, Demographics, and System of Governance between Annotated Bibliography

Major Trading Partners, Demographics, and System of Governance between the US and Canada - Annotated Bibliography Example By the end of 2009, the US government had exported about $1.6 trillion worth of goods and services to ten major trading partners of the world. The main exports from the US are capital goods which account for over 49% of the total exports. Industrial supplies account for about 26% while consumer goods account for 15% of the exports. Agricultural products like cereals account for about 9% of the total exports. The major trading nations that purchase goods and services from the US are, in descending order; Canada, Mexico, China and Japan.   Surprisingly, the US has its greatest importer of goods in its closest neighbor, Canada. Apart from Canada, other world top trading partners of the US are China, Mexico, Japan, Germany, UK, South Korea, France, Taiwan, Netherlands, Brazil, Italy, Singapore, Malaysia, and Ireland. Canada, China, Mexico, Japan, and Germany are the top suppliers of imports to the US. Canada’s top three trading partners cut across many continents. In North America, US is Canada’s main partner while in Asia and the Far East, China is the major trading partner of Canada. Mexico is the major trading partner of Canada from the South American region. The US is Canada’s major trading partner. It affects Canada through trade, tourism, technology, history, and culture. There are distinguishing factors that have made the US stand out as being the lead actor in Canada’s trade operations. These factors are physical, economic, political and social. From 2005 to 2010, the US has remained as the best trading partner with Canada in terms of exporting goods and services. The United Kingdom and Japan complete the number 2 and number 3 slots. For example, in 20005, the export value of the US in Canada was over 368,000 million dollars. These standards have been maintained over the years. The US also remains as the greatest importer of goods of Canadian origin.

Primary Education Assignment Example | Topics and Well Written Essays - 1250 words

Primary Education - Assignment Example The education system in the United Kingdom consist a handful of skilled teachers to provide meaningful support for the students with behaviour problems in the primary schools. Additionally, teachers who work in small groups with such students have a severe flow of problems for training them. Such strains occur due to the student's behavioural problem or their own intellectual demands to work with such students. "Far from being deranged and dangerous, [most UK children with problem behaviour] were tired, despairing underachieving, and invariably desperately sad about their circumstances...The same might be said about many of the staff who referred the pupils. They are expressed exhaustion, feelings of inadequacy, and a sense of alienation from the demands of an increasingly utilitarian education system." 1(1) Resources to overcome behavioural problems in the United Kingdom are very limited and should be invested to prevent such problems throughout the primary years of the student. Behaviour problem has an unbalanced influence on the positive way of learning and appropriate learning and behaviour are achieved through positive support of the teachers.2(2) However, such behavioural problems of the students in primary sections are mostly classified into habit disorders, psychosocial disorders, anxiety disorders and disruptive behaviour.3(3) Students with such problems have always been a part of the school population. To overcome such obstacles, psychopathology was intervened to assure normal progress of the students. On the other hand, in 1997 or 1998, a research proved about the student behaviour was to be good for around 80% in the primary schools and 2% percent of these were unsatisfactory. Schools with poor behaviour, often indulged in one year group, were extremely demanding for teacher's involvement. Although recently, the most widespread concern was in United Kingdom was about bullying. About 663 children, aged amid 2-9, were calculated for bullying experience, most of them were boys who were the victims. Though, according to a study, bullying by girls has been misjudged, excluding social relationships etc., girls can be aggressive like boys. Michele Elliot from one of the first charity established in United Kingdom, Kidscape, reported "Sexual bullying has almost become a way of asserting your power over others and for that reason it is disturbing." Recent figures by government illustrates over 280 of expulsions from the primary schools and in twenty of such cases, children of 5 years old were responsible.4(4) Like Kidscape, many other organizations are doing anti-bullying work in the United Kingdom such as sponsors from Department for Education and Employment (DfEE) and by the other voluntary organizations. The most inspiring campaign introduced in 1080s was the "DFE Funded Sheffield Anti-Bullying Project 1991-1993." As a result to this project, "The Pack Don't Suffer in Silence" (HMSO, 1994) was introduced which was requested by more then 19,000 schools in England. Apart from bullying, there has been a minor increase of the students for being permanently excluded from the school about 0.04% of the school population. According to Belfast School of England, there have been up to 3% of the students from the total population expelled due to their behaviour. Another most

Summary Essay Example | Topics and Well Written Essays - 250 words - 40

Summary - Essay Example We were all very supportive of the project and admire the hard work involved throughout this process. I believe that Jean worked well and thoroughly to bring this topic and potential improvement program to life. Alexis posted her work, as well, Jean posted some recommendation she thought would benefit Alexis. Alya and Rhett, also, added some very constructive commentary to the posting. Overall, I believe that Alexis has provided strong evidence of the importance of this issue and that her strong approach and very focused approach represents a great potential for her suggested program to succeed. Ayla’s approach, in the posting, was incredibly well resourced and clearly provides a wonderful example the ability of groups with programs like this, which may, be effective in similar ways all over the world. The rest of the team added some interesting suggestions that were supportive of the goal. Rhett’s posting was well focused and relevant, as was Nasreen’s. Rhettâ⠂¬â„¢s was well grounded and informative and Nasreen’s gave a thorough regard to how to help solve the problem at the core of her work. The team showed great effort and positivity in providing helpful, beneficial, constructive criticisms that only improved the wonderful work being presented. This team endeavor has been a fantastic experience and everyone who participated gave total commitment. I am unbelievably pleased with the